In the past 12 months over 1.4 million New Zealanders have made a purchase online according to Nielson in their 2010 Online Retail Report.
What Kiwis are purchasing:
Airline tickets: 51.1%
Books/magazines: 30.6%
Entertainment (concerts/tickets: 28.2%
Clothes/accessories: 26.8%
Travel services (hotels, car hire): 23.8%
Computer hardware: 13.4%
Music CDs/DVDs/Videos: 13%
Health & beauty products: 12.4%
Movie DVDs (not downloaded): 11.8%
Computer software (not downloaded): 10.3%
These figures are up on last year and substantially up on the 39% in 2007. As a nation that has siezed the Internet with both hands I can only see this increasing.