New research from Statcounter reports that with 48% of all social media hits Facebook is still the king of the social media domain, however, somewhat surprisingly StumbleUpon now has 25% of the traffic and is therefore clearly ahead of Twitter with just under 10%.
The March data is collated by lookin at the 13 billion pageviews from throughout the StatCounter network of websites. ”From a business perspective the findings suggest that there is merit in having a corporate Facebook page or Twitter account,” said Aodhan Cullen, CEO, StatCounter.
The next largest social media websites were YouTube with 6%, reddit 4%, Digg 2% and MySpace 2%.
According to Aodhan Cullen, CEO of StatCounter “Social Media market share fluctuates a lot more than browser or search statistics,”
“For example, Facebook peaked over Christmas and the New Year with almost three quarters of the total, perhaps reflecting its important role in communications between families and friends.”